Carlynn ArceseJan 30, 20182 min readThe Zero Moment of TruthWith easy access to thousands upon thousands of products on the internet, consumers are now doing their own bit of research online before...
Carlynn ArceseJan 23, 20182 min readWhat Is Influencer Marketing and How Can Advertisers Use It?Influencer marketing has been on the rise in the digital world thanks to the advancements in social media and the growing YouTuber...
Carlynn ArceseJan 16, 20182 min readHow Advertising Has Changed Digital MediaThe rapid growth of the internet and technology has brought new ways to reach consumers through advertising. The internet is no longer...